What are the guidelines to publish images that sell products? I must find out, but first I looked at a few images that are not so positive.
Image # 1 is of a combination of colors and that of also disappoint too many that it appear in a high end fashion magazine that goes by the name Vogue. The image is of a Indian lady holding a child with a Fendi bib on, she is toothless and obviously poor, a little girl is sadden in the background with her un-comb hair. This picture makes fun of the race of individual. Image location @ http://contexts.org/socimages/2008/09/04/privilege-and-poverty-in-vogue-india/
Image discriminates within society, by portraying people from India as being extremely poor and careless about their appearance. When a person whom is consider an immigrant in America such as people from India they are spoken to in mocking of their speech, some people have a tendency to change their tone to mimic that of a person from India such as how characters of “The Simpsons” cartoon show mock the character Apu.
Image # 2 is apparently proposing that if you wear these shoes, you’ll be able to tie you up a seductive sexually Asian lady. It’s a picture of a black Max Style Shoe with an Asian lady in floral print roped by laces atop the shoe. This picture could be considered a sexually seductive ad.
Image discriminates within society, because it’s portraying Asian women as sexual materialistic people and also saying that if you don’t have a nice pair of shoes, you just might not get the lady. I have noticed, especially from hearing military guys, view that Asian women are materialistic fashion people and that they like to be tied up during sex. Image location @ http://contexts.org/socimages/2009/09/24/power-sex-and-shoelaces/
Image # 3 is of a girl who is sitting on the street corner atop of white torn shopping bags, wearing a high fashion out-fit, her skin tone is of a ghostly white, obsiviously she looks dead. Apparently they are advertising that people of her skin color or look can only wear their product.
Image discriminates within society, if you look at the high fashion magazines, the majority of the models are of the same skin tone, is that there are no other qualified models or are they targeting a particular group of people, I think they are targeting a particular group of people. I walked through Neiman Marcus Once only because it was raining and my car was parked near the store, while I strolled I notice that the girls on their poster was of fair white ghost like skin, perhaps they were targeting Caucasian women. Image location @ http://contexts.org/socimages/2009/08/28/dead-ish-looking-women-with-cats/
Images like these continue to appear Hanen’s law will stay true to it’s belief. One thing that we all must realize is that social capital of ethnic communities does vary from being poor to rich. With the way things are going in the world today perhaps the advertising community will move towards having ads that promote multiculturalism. I feel if a person continues to see an image, they truly believe it, when it is not necessarily true.
Tuesday, January 12, 2010
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